"La Primera"

In San Antonio Texas there are multiple bakeries, but none like “La Primera” which is an authentic Mexican bakery, that daily bakes a wide variety of Mexican sweetbread. The panderia has great baked goods but lacks a cohesive brand to give its costumers a memorable experience. In order to create this memorable experience, the brand creates a functional, nostalgic and colorful presence.


AWARDS

Graphis New Talent Honorable Mention Branding 2019
AIGA Blue Ridge Flux Identity 2019

La Primera Logo

Logo

The logo is constructed using inspiration and elements of Mexican street typography.

La Primera Stationery

Stationery

The stationery makes use of the vibrant colors used in Mexico’s culture, and incorporates it into the brand.

La Primera Fresh Poster
La Primera Authentic Poster
La Primera Delicious Poster
Open Sign
Close Sign
La Primera Hour Sign

Hanging hours sign

The sun and the moon play a important role in Mexican folk art. An hour sign utilizing these elements adds to the traditional and authentic attributes to the brand.

La Primera Wall Messaging

Wall Messaging

La Primera Price Tags

Price Tags

With strong bold typography and vibrant brand color this pieces will make the costumer experience hassle–free.

La Primera Enviromental

Environmental

As costumers approach the check out counter, they are greeted by a sign that reads “check out” from bottom to top. The sign is made to resemble a Mexican traditional kids game.

La Primera Apron

Apron

La Primera Every Day Bag

Packaging

This design is used as the everyday bag. The piñata texture is added to highlight how every moment with family is worth celebrating.

La Primera Dia De Los Muertos Bag

Packaging

Dia de los muertos is an important day of celebration in Mexican culture. Around this celebration there are special breads baked for the occasion. This design is used in early November.

La Primera Christmas Bag

Packaging

“Navidad” is an important day of celebration in Mexican culture. Around this celebration there are special breads baked for the occasion. This design is used around festive seasons to add to the celebration.

La Primera Receipt

Receipt

Calendar

Within Mexican culture, local business give away calendars to their costumers to show their appreciation during new years. The calendar is used to continue this tradition.

Coffee Mugs

This type of merch pairs well for customers who enjoy a hot cup of “Abuelita’s” hot chocolate with their baked goods.



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© Pedro Moreno 2019